HOKA Vs ASICS Running Shoes: In-Depth Comparison

Running shoes are like close friends: they support you through thick and thin, keep you on track, and are with you every step of the way. But, when it comes to choosing the perfect pair, many of us are torn between two beloved brands: HOKA and ASICS.

Today, we’ll dive into an in-depth comparison between HOKA vs ASICS, two powerhouse brands in the world of running shoes. From cushioning to stability, we’ve got you covered. 

So, let’s lace up and get going!

HOKA Vs ASICS Running Shoe: Detailed Comparison Table

CushioningMore cushioning with oversized midsoles and meta-rocker designGEL technology for cushioning and SpEVA/FLYTEFOAM midsoles
StabilityJ-Frame technology and wide, stable platform in some modelsDuomax dual-density midsole system and external heel clutch
FitTrue to size, roomier toe box, and expanding options in newer modelsSnug fit, particularly around heel and midfoot, with traditional sizing
AestheticsUnique designs, bold colors, and innovative styleTraditional, sleek look with classic designs and colorways
PriceSlightly higher price range ($120 – $250)Similar price range ($110 – $160)
MaterialEngineered mesh, lightweight and breathableEngineered mesh, knit, and synthetic materials with varying breathability
DurabilityKnown for lasting longer, recommended replacement at 300-500 milesComparable durability, recommended replacement at 300-500 miles
SizingTrue to size, with a focus on expanding toe box in newer modelsTend to fit snugger, particularly around the heel and midfoot
Heel-to-toe dropLower heel-to-toe drop (6-8 mm)Standard heel drop (8-13 mm), varying by model
Best forEveryday workouts, long runs, and runners seeking maximalist cushioningExtremely long runs, runners needing stability, and those who prefer a traditional fit

Overview of HOKA

HOKA ONE ONE, commonly referred to as HOKA, is a leading athletic shoe company known for its innovative and high-performance running shoes. Founded in 2009 by Nicolas Mermoud and Jean-Luc Diard in Annecy, France, the company has grown rapidly and is now a global brand with a loyal customer base.

The name “HOKA ONE ONE” is derived from the Maori language, meaning “to fly over the earth,” which reflects the brand’s mission to provide a smooth and cushioned running experience.

HOKA’s shoes are designed with a focus on maximum cushioning, lightweight materials, and unique midsole geometries, all aimed at delivering a comfortable and efficient running experience for various types of runners.

Some key features of HOKA shoes include:

  1. Oversized midsole: HOKA shoes typically have an oversized midsole, which provides increased cushioning and shock absorption. This feature is particularly beneficial for long-distance runners, as it helps reduce fatigue and the risk of injury.
  2. Meta-Rocker geometry: This is a curved design in the midsole that promotes a smooth and natural running gait. By encouraging a rolling motion, the Meta-Rocker helps to reduce the impact on the runner’s joints and improve overall efficiency.
  3. Lightweight construction: Despite the ample cushioning, HOKA shoes are known for their lightweight designs. This is achieved through the use of innovative materials and manufacturing techniques, which help reduce the overall weight of the shoes without sacrificing performance or durability.
  4. Variety of models: HOKA offers a wide range of models catering to different types of runners, including road, trail, and racing shoes. Some popular models include the Clifton, Bondi, Speedgoat, and Rincon.

HOKA has been successful in attracting a diverse group of runners, from casual joggers to elite athletes. Their shoes have been praised for their comfort, performance, and unique design, which has helped the brand establish a strong presence in the running community.

Overview of ASICS

ASICS shoe

ASICS is a multinational corporation based in Japan, known for its high-quality athletic shoes, apparel, and accessories. The company was founded by Kihachiro Onitsuka in 1949 as Onitsuka Co., Ltd., initially producing basketball shoes.

The name ASICS is an acronym derived from the Latin phrase “Anima Sana In Corpore Sano,” which translates to “A Sound Mind in a Sound Body.” The company’s mission is to promote health and happiness through sports.

ASICS has a long history of innovation and is renowned for its research and development in creating cutting-edge sports products. Some key aspects of ASICS products include:

  1. GEL technology: ASICS is known for its GEL cushioning system, which offers shock absorption and comfort. The silicone-based GEL material is strategically placed in the midsole to reduce impact forces and provide a smooth ride.
  2. Guidance Line and Trusstic System: These technologies improve gait efficiency and provide structural support to the midfoot. The Guidance Line is a vertical flex groove that runs along the outsole, while the Trusstic System is a plastic bridge that offers torsional rigidity.
  3. ASICS High Abrasion Rubber (AHAR): This durable rubber compound is used in high-wear areas of the outsole to increase the shoe’s longevity.
  4. FluidRide and FlyteFoam: FluidRide is a two-layered midsole that combines bounce-back and cushioning properties, while FlyteFoam is a lightweight, responsive cushioning material that offers excellent energy return.
  5. Variety of models: ASICS offers a wide range of models for different types of runners and activities, including road, trail, and racing shoes. Some popular models include the GEL-Kayano, GEL-Nimbus, GEL-Cumulus, and GT-2000.

ASICS has a strong commitment to sports science and collaborates with research institutions to develop advanced materials and technologies. The company also sponsors various sporting events and athletes worldwide, promoting a healthy and active lifestyle.

With its high-quality products and focus on innovation, ASICS has become a leading brand in the athletic footwear and apparel industry.

HOKA vs ASICS: What are the Differences?

HOKA Vs ASICS Comparison

HOKA vs ASICS Running Shoes: Stability

Stability is a critical aspect of any running shoe, as it helps prevent injuries and supports your stride. Both HOKA and ASICS excel in this department.

ASICS uses a dual-density midsole system called Duomax, providing extra support and stability for runners who overpronate. This technology uses two different materials in the midsole, with the firmer material on the medial side to provide added support.

Hoka, on the other hand, designs their shoes with stability in mind from the get-go. They create a wide, stable platform using a broader sole, which helps distribute weight evenly across the foot.

This design approach is especially beneficial for those who have a neutral gait or mild pronation issues. Overall, both brands offer excellent stability, with ASICS perhaps having a slight edge for those who require more significant pronation support.

ASICS vs HOKA Running Shoes: Material

High-quality materials are essential for a durable and comfortable running shoe. Both ASICS and HOKA utilize top-notch materials to ensure their shoes withstand the test of time and the miles you’ll cover in them.

ASICS stands out with its GEL technology, which provides an additional layer of cushioning and shock absorption. This innovative technology is incorporated into the shoe’s midsole, offering a responsive and comfortable ride.

Additionally, ASICS employs an external heel clutch to enhance stability, ensuring your foot stays locked in place throughout your run.

HOKA, conversely, relies on its PROFLY technology and molded EVA foam for cushioning. The PROFLY midsole delivers a balance of softness and responsiveness, while the EVA foam provides excellent shock absorption.

HOKA shoes also feature a unique meta-rocker or Hubble heel design for added stability and a smooth, efficient stride.

Also Read: Hoka vs Skechers

HOKA vs ASICS Running Shoes: Cushioning

Cushioning is a vital aspect of running shoes, particularly for those who crave a plush, comfortable feel during their runs. HOKA is renowned for its trademark cushioning, featuring thick midsoles and a rocker-like bottom that provides a cloud-like running experience.

The design not only offers exceptional comfort but also helps reduce stress on joints and muscles, making it ideal for long-distance runners or those recovering from injuries.

ASICS shoes also provide ample cushioning through their GEL technology, which absorbs shock and distributes pressure throughout the shoe. While ASICS shoes may not be as plush as HOKA shoes, they still deliver a comfortable, cushioned ride suitable for various running styles and distances.

Ultimately, if maximum cushioning is your top priority, HOKA is likely the better choice. However, if you prefer a more balanced feel with responsive cushioning, ASICS may be the ideal option for you. 

HOKA vs ASICS Running Shoes: Appearance

The aesthetic appeal of a running shoe may not be the top priority for everyone, but it’s still worth considering. HOKA shoes are known for their unique, eye-catching design, featuring thick, oversized midsoles and a distinctive rocker shape. Some runners love the bold, modern look of HOKA shoes, while others may find it a bit too unconventional.

ASICS shoes, on the other hand, tend to have a more traditional running shoe appearance. They feature sleek designs and come in various color combinations, allowing you to find a style that suits your personal taste. ASICS shoes often appeal to runners who prefer a classic, understated look in their running gear.

In the end, the visual appeal of a running shoe comes down to personal preference. Some may be drawn to HOKA’s unique design, while others might opt for the classic ASICS aesthetic.

ASICS vs HOKA Running Shoes: Durability

Durability is an essential factor to consider when investing in a pair of running shoes. Both HOKA and ASICS have a reputation for creating high-quality, long-lasting shoes.

However, HOKA shoes tend to have a slight edge when it comes to durability, with many runners reporting their HOKA shoes lasting longer than their ASICS counterparts.

It’s worth noting that the lifespan of a running shoe can vary greatly depending on factors such as running style, frequency, and the surfaces you run on.

Both brands recommend replacing their shoes after 300 to 500 miles of use to ensure optimal support and cushioning.

You can also read: Clove VS HOKA

HOKA vs ASICS Running Shoes: Sizing

Getting the right fit in a running shoe is crucial for comfort and performance. ASICS shoes are known to fit snugger, particularly around the heel and midfoot. This secure fit can be beneficial for those who prefer a locked-in feel and need extra support in those areas.

HOKA shoes, in contrast, are generally true to size and have been working on expanding the toe box in their newer models. This provides ample room for your toes to spread out and move naturally, which can be advantageous for long-distance runners or those with wider feet.

It’s essential to try on running shoes before purchasing, as individual preferences and foot shapes can vary significantly. Some runners may find the snug fit of ASICS shoes preferable, while others might opt for the roomier feel of HOKA shoes.

HOKA vs ASICS Running Shoes: Cost

Price is always a consideration when purchasing running shoes, as you want to ensure you’re getting good value for your investment. Both ASICS and HOKA shoes fall within a similar price range, making it easy to find a pair that fits your budget.

ASICS shoes typically range between $110 to $160, while HOKA shoes start at a slightly higher price of $120 to $250.

While the cost of a running shoe shouldn’t be the sole deciding factor, it’s important to consider the features and benefits each brand offers at their respective price points.

Ultimately, both HOKA and ASICS provide high-quality, durable shoes with various features to support your running needs, making it a matter of personal preference and budget when choosing between the two.

Comparison of Different Models of HOKA and ASICS

There are several popular models available from both HOKA and ASICS, each catering to different types of runners and their specific needs. Some well-known models for stability, neutral, and cushioned running shoes include ASICS GEL-Kayano 29, GEL-Nimbus 23, Hoka’s Clifton 9, and BondiX.

FeaturesASICS GEL-Kayano 29ASICS Men’s Gel-Nimbus 23Hoka Clifton 9Hoka BondiX
Upper MaterialEngineered MeshEngineered MeshEngineered KnitBreathable Mesh, 3D Hot Melt Yarns
CushioningGEL TechnologyGEL TechnologyCompression Molded EVACompression-Molded Foam, Carbon Fiber Plate
Support TechnologyTrusstic SystemGender-Specific TRUSSTICEarly Stage Meta-RockerEarly Stage Meta-Rocker
Best forRoad RunningLong-Distance RunningEveryday Runs/WalksLong-Distance Running

ASICS GEL-Kayano 29

Oh boy, let me tell you about these ASICS Men’s Gel-Kayano 28 Running Shoes. They are just what road runners need when seeking a comfy and supportive companion for their runs.

The engineered mesh upper lets your feet breathe while the OrthoLite X-55 sock liner adds that extra touch of comfort. And with the AHAR Plus Outsole, you know these babies are built to last.

The Trusstic System technology cuts down the weight and keeps the structure intact, which is pretty awesome. That redesigned external heel counter? It’s all about stability and a comfortable stride. With over 3,700 reviews on Amazon and high ratings, it’s obvious that people are diggin’ these shoes.

In a nutshell, ASICS Gel-Kayano 28 is your go-to choice for a reliable running shoe.

ASICS Men’s Gel-Nimbus 23 Running Shoes

Do you want comfort, shock absorption, and the perfect shoes for long-distance running? Then let me introduce you to ASICS Men’s Gel-Nimbus 23 Running Shoes.

The engineered mesh upper gives you breathability and stability, while the GEL technology cushioning system takes care of shock absorption like a pro.

The gender-specific TRUSSTIC device is super cool—it adds support and creates a smooth transition. That black/white color scheme? It’s versatile, stylish, and suitable for athletic and everyday wear.

To sum it up, I’d highly recommend the ASICS Men’s Gel-Nimbus 23 Running Shoes for anyone in search of comfortable, high-quality kicks. They’ve got the support, cushioning, and stability that every runner needs.

Hoka Clifton 9

If you’re in the market for a lightweight, cushioned shoe for your daily runs or walks, then look no further than the HOKA Clifton 9. With an updated design that cuts weight and boosts stack height, this shoe offers both comfort and support for runners of all types.

The engineered knit upper wraps your feet in breathable snugness, and the gusseted tongue keeps everything in place during your runs.

The compression-molded EVA foam midsole offers cushioning that protects your feet while still letting you pick up speed when necessary.

The Clifton 9’s early-stage Meta-Rocker is a real standout, providing smoother heel-to-toe transitions for an efficient and comfy stride. Plus, the Durabrasion rubber outsole means you’ll get plenty of miles out of these babies.

Hoka BondiX

HOKA’s Men’s Bondi X Max Cushioned Road Running Shoe is perfect for long-distance runners who want comfort and support. With its maximal cushioning, spring-loaded carbon fiber plate, and compression-molded foam, you’ll enjoy a soft impact and a smooth ride.

The shoe’s upper is made from breathable mesh and 3D hotmelt yarns, making it lightweight and durable.

The early-stage Meta-Rocker only adds to the smoothness, and the light zonal rubber ensures adequate traction. The symmetrical bed of cushioning offers the right amount of support without being too bulky or heavy.

All in all, the HOKA Men’s Bondi X Max Cushioned Road Running Shoe is a fantastic option for those seeking max cushioning, support, and durability.

Bonus points for the sustainable materials and HOKA’s commitment to minimizing waste—eco-friendly athletes, rejoice!

How do Hokas fit compared to Asics?

In terms of fit, ASICS shoes are known for their snug fit, particularly around the heel and midfoot. This provides a locked-in feel that can benefit runners who require additional support in those areas.

HOKA shoes, on the other hand, are generally true to size and offer a more spacious toe box, allowing your toes to spread out and move naturally.

It’s crucial to try on both HOKA and ASICS shoes to determine which brand’s fit works best for your foot shape and running style.

Some runners may prefer the secure fit of ASICS shoes, while others might find the roomier HOKA shoes more comfortable, especially during long runs.

Is HOKA owned by Asics?

HOKA is not owned by ASICS. HOKA ONE ONE is an independent brand that was founded in 2009 by two former Salomon employees, Nicolas Mermoud and Jean-Luc Diard.

The brand has gained popularity for its innovative designs and maximalist cushioning, which set it apart from other running shoe brands.

In 2013, HOKA ONE ONE was acquired by Deckers Brands, the parent company of brands such as UGG and Teva, but it remains a separate entity from ASICS.

Which is better for running – ASICS or Hoka shoes?

ASICS vs Hoka shoes for running

Deciding whether ASICS or Hoka shoes are better for running largely depends on personal preference and individual needs. Each brand has its own unique features and benefits, catering to different types of runners. Here’s a quick comparison:


  • Known for their GEL cushioning technology, providing good shock absorption and comfort.
  • Typically designed with a narrower fit, focusing on stability and injury prevention.
  • Offers a variety of shoes for different types of runs, such as daily training, long-distance running, and racing.
  • The heel-to-toe drop ranges from 8 to 13 mm, depending on the model.


  • Recognized for their maximalist cushioning, offering a plush, cloud-like feel.
  • Wider and more stable base, which is helpful for runners who need more support.
  • Hoka models cater to various types of runs, including daily training, long-distance running, and racing.
  • The heel-to-toe drop is usually lower, ranging from 6 to 8 mm.

Ultimately, the best running shoe for you will depend on factors like your running style, foot shape, and individual preferences for cushioning and support.

It’s recommended to try on multiple models from both brands and assess which one feels more comfortable and suits your needs best.

HOKA vs ASICS Running Shoes: Which one should you choose?

Selecting between HOKA and ASICS shoes ultimately comes down to personal preference and individual running needs. Here are some factors to consider when deciding between the two brands:

  • Cushioning: If you’re looking for maximum cushioning, HOKA shoes generally offer a more cushioned ride due to their oversized midsoles and signature rocker design. ASICS shoes, while still providing ample cushioning through their GEL technology, might feel less cushioned in comparison.
  • Stability: Both HOKA and ASICS offer stability shoes for overpronators. ASICS relies on their Duomax dual-density midsole system, while HOKA uses J-Frame technology in some models. Trying on stability shoes from both brands will help you find the one that offers the right level of support for your needs.
  • Fit: ASICS shoes tend to have a snugger fit around the heel and midfoot, which can provide a secure, locked-in feel. HOKA shoes are usually true to size and offer a roomier toe box. Make sure to try on shoes from both brands to determine which fit suits your feet and running style better.
  • Aesthetics: Some runners may find HOKA shoes more visually appealing due to their unique designs and bold colors, while others might prefer the more traditional and sleek look of ASICS shoes. Aesthetics are subjective, so choose the brand that appeals to you the most.
  • Price: Both HOKA and ASICS shoes fall within a similar price range, with some variations depending on the specific model. Consider your budget when deciding between the two brands and remember that investing in a quality pair of running shoes can pay off in the long run by providing better performance, comfort, and durability.

HOKA vs ASICS – Summary

That’s it for this comparison article on HOKA vs ASICS.

In a nutshell, both HOKA and ASICS are reputable running shoe brands, each offering a range of models designed to cater to various running needs and preferences.

While HOKA is known for its maximalist cushioning and innovative designs, ASICS has built a solid reputation for producing reliable, comfortable, and supportive shoes.

When deciding between HOKA and ASICS, it’s essential to consider factors such as cushioning, stability, fit, aesthetics, and price. Trying on multiple models from both brands will help you find the perfect shoe for your running style, foot shape, and personal preferences.

Leave a Comment